It also boasts the genius Rolls-patented Planar suspension system which irons out the dips and bumps. This car has four-wheel steer as well as all-wheel drive. The Ghost’s all-aluminium space frame architecture is superb starting point, both stiff in body and flexible in adaptability. When it comes to performance, the engineers had an interesting challenge: to create a driving personality that matches the Black Badge’s visual intent without compromising that famed magic carpet ride. If you’re a scotch drinker, these things can be provided, of course. There are seat-back TVs and crystal flutes included with the fizz fridge. Above, this car’s Starlight Headliner represents the night’s sky over Goodwood, the home of Rolls-Royce, and includes shooting stars. The sense of noir is heightened by subduing all the brightwork. The dash in our car has aluminium fibres rendered in carbon, known as Technical Weave.
“Black Badge”, director of communications Richard Carter tells us in all seriousness, “is not a car but a lifestyle.” Available across Ghost, Cullinan, Wraith and Dawn (but not Phantom), it now represents nearly 30 per cent of all sales. They had to lobby brand owner BMW, which, after considerable resistance, finally backed down and allowed the Spirit Of Ecstasy to go dark, both literally and metaphorically. The three motor men then went off to dinner and brainstormed a new more assertive direction for product styling cars with noir-ish exterior colours contrasting with vivid interiors, firmer cornering and even more grunt (and growl). Introducing himself, Müller-Ötvös said to the driver, “I like it, but why have you done this?” The man – a plastic surgeon – told him he’d wanted a car that gave him an alter-ego.
Rolls-Royce CEO Torsten Müller-Ötvös and his chief designer and communications chief were emerging from Beverly Hills’ SLS Hotel one evening when a chap pulled up in a Phantom Drophead which had been independently pimped and “murdered out”.
The amplified Black Badge shows the dark side of this new way.īlack Badge was first realised in 2016 and was inspired by a trip to Los Angeles. The company revealed a new vision of luxury last year with the “regular” or “silver” Ghost, almost minimalist in its design and craftsmanship, a movement Rolls coined as Post Opulence.
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